Research agenda
Research
My work examines tourism and hospitality through four connected lenses: technology, sustainability, culture, and future experiences.
01
Technology & Hospitality
How service robots, robot chefs, virtual environments, and personalized media shape attitudes, trust, and behavioral intentions.
Current themes
- Service robots
- Robot chefs
- VR experiments
- Personalized advertising
02
Sustainability & ESG
Consumer participation in reusable systems, pro-environmental behavior, ESG management, and responsible tourism.
Current themes
- Reusable cups
- ESG management
- Pro-environmental identity
- Food-waste reduction
03
Culture, Media & Place
Digital discourse, cultural heritage, food culture, walking tourism, and new forms of destination experience.
Current themes
- K-food
- K-pop discourse
- Cultural heritage
- Walking tourism
04
Space Tourism Futures
Psychological recovery, risk perception, willingness to pay, sustainability, regulation, and the emerging space-tourism ecosystem.
Current themes
- Immersive recovery
- Risk perception
- Space tourist experience
- Policy & ethics